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What makes a content writer anyway? Content writer de-mystified
So, whenever someone asks what I do, I answer that I am a content writer. Often they are not sure what that means, and for good reason. It is not the descriptive job title of the world, but that the writing of content must remain so open and flexible, as it can; Customs wearing many hats. Set 10 different types of content, what you do during the day, and you will most likely get 10 different answers. The truth is that the job of a content author is about much more than just to address articles or blog posts. Take a moment to reduce the job of the Content Writer and see if we can develop a more thorough understanding of what we do in the content writer - and why you probably need one.
Defining the content author
to some authors, online content essentially writes to journalism. They include articles on e-zines, corporate blogs and other such places on the Internet. Even more content authors spend their days working exclusively for small businesses, and some read-only content for state websites. Content authors are full-time employees and independent contractors. We are SEO specialists and HTML experts. We are reporters, experts, comedians and sellers. We are the filter and the amp, who sends their voice to the universe, and when we use effectively, we are the keys to success on the web.
The content writer is a hard job that is simply defined because we have to be so many different things to be so many different people, but we all share a few things together. Let's look at some of the essential elements that make a content writer and check how these elements would improve the way they interact with their web audience.
We are researchers. No matter who we write, or what kind of material is it, every content author is first a researcher and a writer. In almost any case, the content writer will deal with a topic with which it is not familiar with, and must be adequate research appropriate to ensure that all information presented in his article are exactly, current and not contradict the company's existing messaging. Good research is the basis of writing the good content. And for those who wonder, yes, yes, this article is the rare exception of this rule - I realized this stuff.
We are editors.
In some cases, the guidance or the existing copy that receives a content writer from his or your customer is terrible. Many are the days I considered a wall of poorly formatted, poorly written, painful, rough copy of consciousness and start the tedious task of editing and polishing. It is the intellectual equivalent to clean up the bedroom of another: you just do not want to know what's going on there to cause such a mess. Nevertheless, we do it, and we smile, because in the end, because they look good and sound good, turns what's in our jobs.
We are designers.
If a content writer assembles a piece for a website, e-zine, blog or newsletter, it does not just have to make sure that the piece is well written, it must also be beautifully formatted and properly displayed on the screen . With smart and (dare I say I say) Artistic placement of headings and sub-signs, the Content Writer ensures that your copy does not look like an insurmountable text wall. A good content writer can take her complicated idea and transform into a slightly digestible and accessible photocopier device that pleases her readers, and keeps more eyes on them.
We are SEO experts.
The Content Writer does not only write 500 words how great your hat shop is and calls a day; A good content writer ensures that in addition to content is fresh, that it is also optimized for the specific keywords that increase your search ranking, and bring more visitors to your website. We understand the value of a great headline, adequate keyword density and keep the current SEO best practices up to date to ensure that the methods we use are most effective. If you have seen your search ranking sinking, a good content author can dig from the hole of the SEO silent trench.
We are your allies.
After all, a large content author should not be "only another" contractor or employee. We are your allies in the search for online success. We do what we do because we, because you want to succeed - because your success is our success. As long as there are shops that thrive with a content author on their employees, we know that we are grateful thanks to our relationships with our employers. If you need an ally who understands how to understand the research, good editing, attractive design and proper SEO techniques to take your web content in the masses, you need a customs panel.
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