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This article rates to buy the above literature in the field of the impulse. This review became a special focus on the understanding of the phenomenon of the "impulse buffer" and the factors that work on the motivating impulsive measures in the perspective of the purchase. Starting with a historical overview, the emergence of this thinking offers, the review will be in the analysis of the current definitions of 'Impulse Buy-Ing'. After providing a thorough image of this phenomenon, the article deals with internal and external motivators of the pulse-based. In various bodies of the article and in the end, future research directions that follow the relevant sections will be discussed as suggestions.
Design / Methodology / Approach: The existing body of academic literature in the area considered is checked and an attempt has been made to provide an integrated view of the current knowledge level in this area. In addition, this literature examination includes contributions from different and yet relevant knowledge areas in order to present a holistic perspective of the purchase of the impulse. This article involves thoughts about the theme of the domain of marketing and developing a deeper consumer understanding regarding the phenomenon of "pulse-based"; This review examines disciplines of psychology and social psychology. Academic papers, books and other electronic sources used for this purpose were then chronologically placed from 1959 to 2009. Research contributions and books from this time were selected. The first step was the keywords used in electronic magazine databases, "Pulse" and "Buy Pulse". As a second step, contributions that focus on the previously proposed scope of the review was selected. References from these studies were examined to determine additional contributions from additional sources.
Originality / value: This study is critical to the current state of research and knowledge about related disciplines. From a academic point of view, it can serve as a starting point for a future research agenda, which involves current knowledge gaps in this area of 'Impuls Buying'. From the perspective of the practitioner, it is helpful to understand relevant influencing factors and for the development of appropriate sales strategies.